Guys, I have androgenic alopecia (MPB). So most of my hairs are thin, dry and frizzy. I have tried almost all kinds of serum in the market including premium brands like Loreal and Tresme. But trust me, this is the best that I've ever used.You should know how to properly apply and use serum. Then you can get maximum benefit.1) If you plan on blow dry or heat style your hair, apply this first on towel dried, damp hairs and then style it. - It is a mild heat protector.2) If you want maximum shine and smoothness, then apply to completely dried hairs.3) REMEMBER:- This is to be applied to 'hairs' only. Not root and scalp. So, rub small amount (4-5 drops) to finger tips and comb your hair with fingers. - This should be followed by a mild hair brush/comb.4) If you apply medication solution to scalp with alcohol content, then this is a MUST!! --> But apply this to only hair after an hour.5) In first use itself, it definitely brought 'life' back in my hairs. I have wavy, curly hair and it made them so soft and shiny.What I like:* Can be used both for beard and hair. If you planning for long hairs, --> this is a must!* Smell is great. Sweet perfume like aroma.* Hairs seem thicker and fuller.* Mostly natural ingredients and argan oil makes hair moist, silky and soft.* Total premium feel in such an economical product.NOTE:-1) This will NOT give you new hairs. It is meant to protect hairs from frizz and dryness and it tops in that area.2) This will NOT make your hair "straight". It will just enhance whichever hair type you have.3) There is NO 'irritation' or itching in scalp for me. I had this problem in other brands like livon.I hope this review helped you. Just try this out. It is totally worth a shot. ?